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How to Write Winning Proposals
JP DIONISIO
Watch Recording š¬
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What's your biggest
frustrations
in writing project proposals?
š
Who is this for?
Designers
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Artists
ā¢
Illustrators
ā¢
Copywriters
ā¢
Developers
ā¢
Chefs
ā¢
Photographers
ā¢
AgencyĀ Owners
ā¢
Architects
ā¢
Consultants
ā¢
Coaches
ā¢
Marketers
ā¢
Personality
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Creators
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Directors
ā¢
Filmmakers
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Specialists
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Educators
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Advertisers
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Makers
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What is this and why should i care?
Would you like to decrease the amount of effort it takes to write project proposals?
Would you like to increase your close rate for your project proposals?
Would you like to maximize your project fees without impacting your close rate?
ā°
Today's Agenda
60 mins
š Anatomy of a Project Proposal
š Question & Answer
1/2
š Conducting a Sales Interview
šŖ Setting Your Project Prices*
š« Bonus Materials
š Question & Answer
2/2
š
Anatomy of a project proposal
š Anatomy of a project proposal
Key sections
1. Cover Letter
2. Situation Appraisal
3. Project Options
4. Risk &Ā Assumptions
5. Why Me?
6. Payment &Ā Terms
Free Template
Get Magical Template
situation appraisal
Current situation
Desired future state
Perceived contribution
Project Options
Three options
Incremental, not ala carte
Benefits focused
Payment &Ā Terms
Fixed prices
100%Ā up-front
Expiration date
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Questions?
1/2
You're not a tool. You're a Designer.
Are you ready to start getting paid what youāre worth?
Consider The Design Pricing Workshop
ticket + CoachingĀ call
$289
$220
š
Conducting a sales interview
š Ā Conducting a Sales Interview
Key Points
It's an interview, not a pitch
Try to talk them out of hiring you
Determine what the success metric is
It's an interview,
not a pitch
Be genuinely willing to walk away
Keep the client talking 80-90% of the time
Never try to persuade or convince
Try to talk them out of it
Why this?
Why now?
Why me?
Determine What the success Metric is
What does a homerun look like here?
What would be a disastrous outcome?
What will the primary stakeholder use to judge the success or failure?
You're not a tool. You're a Designer.
Are you ready to start getting paid what youāre worth?
Consider The Design Pricing Workshop
ticket + CoachingĀ call
$289
$220
šŖ
Setting your project Prices
šŖ Ā Setting Your Project Prices
Key Points
Scope last
Pricing curves
Justifying your prices
Scope Last
Start with value
Pick some prices
Define your scope
Pricing Curves
Might as well
Goldilocks
Custom
Justifying your prices
"How did you calculate these prices?"
"How many hours do you think this will take?
"You're twice as expensive as anyone else! Why should we go with you?
š« Ā bonus
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Proposal Tips
Use clear language
Write like you talk
Answer every question
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Do you have additional questions?
jp@dionisio.jp
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Daily Pricing Tips for Designersā365 Days
Get Pricing Tips
š®
Free Magical proposal template
Get Magical Template
š
Questions?
2/2
You're not a tool. You're a Designer.
Are you ready to start getting paid what youāre worth?
Consider The Design Pricing Workshop
ticket + CoachingĀ call
$289
$220
ticket + CoachingĀ call
$289
$220
